Arla in Germany launched what is claims to be more sustainable cartons for its organic meadow milk using the strapline ‘Time for a change’. The Pure-Pak carton has one less layer of coating and uses less materials and chemicals in its production.  The cartons are made from 77% paper board from wood and 23% plant-based polymers through mass balancing. 

This focus on packaging, a component Arla itself acknowledges constitutes less than 5% of its total carbon footprint is misleading. It distracts environmentally conscious consumers from the overwhelmingly large environmental impact of dairy farming including methane emissions, land and water use. 

September 2025.