Changing Markets Foundation
59% of green claims are misleading or unsubstantiated. For some of the worst offenders, this is as much as 90%. For some of the worst offenders, this is as much as 90%. Greenwashing is a smokescreen that makes people believe change is really happening... When it's not. When it's not. in reality fashion's toll on the planet is getting worse. this virtual laundrette was set up to expose the fashion industry's greenwashing tricks so, what do you want to launder?