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Solan de Cabras water advertisement in Vueling Airlines magazine: “A perfect climate for sustainability”

The mineral water brand Solan de Cabras, part of the Mahou San Miguel group, produced this advertisement in a Vueling airlines magazine claiming that the cans used for their sparkling water products are “Recyclable infinite times” yet they omit that recyclable does not mean it will actually be recycled, or that the blue colored plastic used in their bottles is very difficult to recycle back into new bottles. Claiming that any single-use consumer item creates “the perfect climate for sustainability” is highly questionable.

Greenwashed advertising

No evidence for claim