See What
Comes Out
In The Wash

Sound On
This website uses audio to enhance your experience

Advertisement for Coca-Cola: ‘Don’t buy Coca-Cola if you don’t help us recycle!’

Coca-Cola Europacific Partners launched a “recycling campaign” in Belgium which stated that Coca-Cola is the first in its sector to make a clear commitment to recycling.

By stating “don’t buy Coca-Cola if you do not help us recycle” these kinds of adverts conveniently push responsibility on the consumer, while hiding the fact that Coca-Cola has underfunded and undermined deposit return systems, which represent the most effective recycling and collection system, for decades.


For more on Coca-Cola’s broken promises see Talking Trash

Greenwashed advertising