TESCO crumble topping

The prominence of the ‘Now Recyclable’ claim on the front of this bag of Tesco crumble topping packaging is found to be misleading when we are told on the back that this is only possible at larger stores. Recyclability means both that a product is technically able to be recycled and that this happens in practice at scale, and not only for those willing to go the extra mile. The hidden reality is that this type of flexible packaging is practically impossible to recycle into new packaging, even if it is returned to stores. A recent investigation found this type of waste packaging collected by Tesco was exported and ended up dumped or burnt in a cement kiln.