In The Wash
Magnum by Unilever: True Pleasure for the Future
Magnum’s branding on this ice cream, highlighting images relating to nature and cycles with the use of the loops and arrows, combined with language like ‘for the future’, makes a strong sustainability claim for the product.
Shoppers who want more information via QR code may be disappointed. The details provided include renewable electricity at some sites, cash schemes for workers and planting trees but Magnum skirts around the main sustainability question here. Considering the main ingredient in this product is dairy, which has some of the highest emissions of food products, any green claim from Magnum would have to address this to be meaningful.