In The Wash
Hipp Organic Beef porridge, Climate positive
Hipp, the organic baby food company, has many positive environmental credentials such as having Organic farming at the core of its business. However, its claim that all its products are ‘Climate Positive’ since 2022 rings hollow, especially in the case of this baby porridge with beef.
Beef causes particularly high emissions and therefore including this product containing this ingredient within their range of ‘climate positive’ products is misleading to consumers. Their explanation of how they achieve this also lacks substantiation and is filled with vageu and exaggerated claims, such as that they “are helping nature to pull carbon out of the atmosphere”. Despite digging into their material, we could not find meaningful explanations on how much emissions the company has reduced and how much of this was done through different offset projects versus how much was through reductions in their own supply chain.
Doesn't reflect full life cycle