
See What
Comes Out
In The Wash
Ivy’s Reserve Carbon Neutral Cheese: Not a Ched of Truth
Ivy’s Reserve’s carbon neutral cheese claims rely heavily on carbon offsets rather than genuine emissions reductions, misleading consumers into believing its dairy products are more sustainable than they are.

Ivy’s Reserve markets its cheese as carbon neutral, but this claim crumbles under scrutiny. The company relies on purchasing carbon offsets rather than reducing emissions from its farming practices. Offsets can be a loophole for businesses to avoid making real environmental changes, which seems to be the case for Ivy’s Reserve.
The dairy industry is a major contributor to greenhouse gas emissions, with methane from livestock and land use changes driving significant climate impact. By focusing on offsets instead of emissions reductions, Ivy’s Reserve shifts attention from the true environmental costs of dairy production. This is a classic example of greenwashing, where surface-level sustainability claims mask deeper environmental harms.
Discover how the meat and dairy industries employ greenwashing tactics in our report, The New Merchants of Doubt.
January 2026.