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Climate Pledge Friendly

Amazon has a ‘Climate Pledge Friendly’ category on their shop and products can meet a range of different criteria to make in there.

This packet of Jack Link’s beef jerky, despite the fact that ‘dried beef products are often worst for the environment’, made the cut by some of the packaging being shrunk through removing excess air

When browsing the ‘Climate Pledge Friendly’ range, customers are given little indication on how a product made the cut. This leads to huge confusion over what is ‘climate friendly’ and in this case it amounts to a false claim.

This product is no longer listed under the Climate Pledge Friendly range and Amazon contacted us to say it was a mistake but it was listed under the pledge for at least 10 months.



Meaningless comparisson

Doesn't reflect the full life cycle