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Lidl Deluxe Gorgonzola DOP Dolce

Lidl’s Deluxe brand prominently displays their green credentials in this packaging by claiming “improving & reducing” and “packaging responsibly”, yet a closer look at the back at the packaging it shows that they have removed the plastic overlid from this product, leaving a plastic film that is unrecyclable. The use of this green logo at the front of the packaging is misleading in this context as the chasing arrows suggest recyclability.

Lifting the Lidl on Greenwashing
Lifting the Lidl on Greenwashing 1

Fake circularity

Unrecyclable

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