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Lidl Deluxe Gorgonzola DOP Dolce

Lidl’s Deluxe brand prominently displays their green credentials in this packaging by claiming “improving & reducing” and “packaging responsibly”, yet a closer look at the back at the packaging it shows that they have removed the plastic overlid from this product, leaving a plastic film that is unrecyclable. The use of this green logo at the front of the packaging is misleading in this context as the chasing arrows suggest recyclability.

Fake circularity