In The Wash
'Our products are a load of rubbish' advert
This Nike advert from 2011 promotes the use of recycled plastic bottles to make recycled polyester fibre for their clothes. Nike proudly claims to be diverting 13 million plastic bottles from landfill by making them into shirts, however, in the long, this plastic is far more likely to end up in the landfill than if it was recycled into bottles.
This is because, once turned into fibre, it cannot be recycled further. It instead must be landfilled or incinerated at its end of life, whereas if it remains as a bottle, it can be recycled or reused a number of times. Because of this, in Europe, more PET plastic pollution comes from textiles than from bottles.
No evidence for claim