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Boohoo's recycled polyester collection

Boohoo’s #ForTheFuture Edit relies on the use of synthetic recycled polyester to construct a more sustainable image.

Their ‘sustainability collection’ fails to provide evidence or consider the full life cycle of products included in the collection. It promotes a false solution of downcycling bottles into clothes. This collection is just a drop in the ocean compared to the number of brand new virgin synthetic items they release each week.

 

MADE FROM DOWNCYCLED BOTTLE

CIRCULARITY-WASHING