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Innocent Drinks Advertising

Innocent Drinks released an advertisement that was eventually banned after the Advertising Standards Authority in the UK indicated that the advert "misled" customers over the company’s environmental impact. The advertisement showed animated characters singing and telling people to "get fixing up the planet" and implies that this could be achieved by purchasing Innocent drinks, despite the vast number of single use plastic bottles they churn out each day.

To read the more about the ASA ruling on Innocent Ltd. see here

Greenwashed advertising