In The Wash
Pretty Little Thing launches resale marketplace
Pretty Little Thing, the brand behind the infamous 5p dress, is set to launch a resale platform, with the support of PLT Creative Director and influencer Molly Mae. Introducing a recommerce initiative is intended to encourage sharing and rewearing of items.
However, the brand is a promoter of fast fashion, listing hundreds of new items daily and selling them at rock bottom prices – encouraging customers to buy clothes they don’t need. The resale platform is a fig leaf for their inherently unsustainable business model, fuelled by huge reliance on fossil fuel-derived synthetics, as well as low-paid labour.
Fast fashion greenwashing