See What
Comes Out
In The Wash
This website uses audio to enhance your experience
Pretty Little Thing launches resale marketplace
Pretty Little Thing, the brand behind the infamous 5p dress, is set to launch a resale platform, with the support of PLT Creative Director and influencer Molly Mae. Introducing a recommerce initiative is intended to encourage sharing and rewearing of items.
However, the brand is a promoter of fast fashion, listing hundreds of new items daily and selling them at rock bottom prices – encouraging customers to buy clothes they don’t need. The resale platform is a fig leaf for their inherently unsustainable business model, fuelled by huge reliance on fossil fuel-derived synthetics, as well as low-paid labour.
Fast fashion greenwashing
Gimmick