See What
Comes Out
In The Wash
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“L’Oréal uses recycled plastic”
L’Oréal claims this Elvive bottle is 100% recycled plastic, but caveats in the small print that this refers just to the bottle and not the cap. They claim the product is “more sustainable”, but this is not a meaningful comparison because we are not told what it’s more sustainable than.
Misleading branding