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Cien by LIDL refill hand wash

Lidl’s own-brand Cien, sells this plastic pouch to refill for their plastic soap bottles. Yet they are replacing their soap bottles made of widely recyclable material such as PET or HDPE, which are at least partially recyclable, with unrecyclable flexible packaging pouches which only cover around 2 refills before needing to be replaced themselves. Whereas many brands are trialing in-store refill stations, this ‘solution’ does not avoid unnecessary plastic and should not count as true refill.


Fake reusability