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Boohoo X reGain

Boohoo works with reGain app to incentivise customers to recycle their old clothes and construct a more responsible image. Not only is only 0.1% of global textiles recycled, but this initiative provides discounts for users to purchase even more, further fuelling unnecessary consumption of fast-fashion. On the ReGain app, they state that Boohoo has ‘100 new products dropping on the daily’, undermining the entire purpose. Corporate greenwash at its finest.

Circularity-washing

Gimmick

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