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Terracycle

TerraCycle partners with FMCGs with the goal of “eliminating the Idea of waste.” However, the logo is used with abandon across a variety of unrecyclable plastic products, and gives the impression they are greener than they are.

The company claims that you can recycle practically all types of packaging with Terracycle, yet a recent  investigation exposed that the use of the Terracycle logo on packagings might be misleading consumers since there is no indication of the specific conditions needed for these items to get recycled, for example, the distance traveled for the item to get dropped at a recycling point. 

In addition, after collection, the waste is actually downcycled and turned into items such as outdoor furniture and decking and playground surfacing, which cannot them be recycled further. 

Recycling illusions

Fake circularity