In The Wash
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Pretty Little Thing Black Jersey Top
Ultra fast-fashion brand, Pretty Little Thing, describes this 100% synthetic item (95% polyester, 5% elastane) as ‘Ready for the Future’ due to its recycled plastic bottle polyester content.
They claim it reduces the impact on the environment, but downcycling bottles to clothes is a false solution and a one-way ticket to landfill or incineration. They provide no evidence for their claims and do not specify how much recycled content is in the product.
Made from downcycled bottles
Fast fashion greenwashing