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Pretty Little Thing Black Jersey Top

Ultra fast-fashion brand, Pretty Little Thing, describes this 100% synthetic item (95% polyester, 5% elastane) as ‘Ready for the Future’ due to its recycled plastic bottle polyester content.

They claim it reduces the impact on the environment, but downcycling bottles to clothes is a false solution and a one-way ticket to landfill or incineration. They provide no evidence for their claims and do not specify how much recycled content is in the product.

Made from downcycled bottles

100% plastic

Fast fashion greenwashing