See What
Comes Out
In The Wash
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HP Ink Cartridges
HP is a participating company of NextWave Plastics, a voluntary initiative which claims to be ‘turning off the tap on plastic pollution by creating the first global network of ocean-bound plastics supply chains’. HP claims that each day they use the equivalent of more than 1 million plastic bottles in new HP ink cartridges. HP also indicates that 110 million+ ocean-bound plastic bottles are retrieved and reused in HP products.
Products made from ocean plastic help to perpetuate the myth that more consumption can “solve” problems created by consumption. What’s more is that these products rely on the use of recycled plastic bottles which are better recycled in a closed-loop, that is back into bottles, than down-cycled into non-essential consumer products that will later on be impossible to recycle.
Made from downcycled bottles
Ocean plastic
Gimmick