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Paper-based packaging for Balisto chocolate bar

Mars Wrigley, together with Edeka Minden-Hannover, proudly promotes their new packaging for Balisto chocolate bars.

The packaging is advertised as 90% paper and recyclable, but a closer look at the fine print indicates that the packaging of both the individual bar and the outer carton includes a “thin barrier coating protects the chocolate and prevents it from being greased outwards”. It is not clear what the thin barrier is made from and whether it can truly be recycled as the logo is not an official recycling one. This claim is unsubstantiated and ambiguous, which could be considered as greenwash.

Misleading branding

Greenwashed advertising